Interactive 3D Soda Drink Web & Packaging Experience
Project Overview
This project explores the intersection of digital product design and interactive web graphics, focusing on elevating online beverage packaging through native micro-interactions.
Instead of relying on static product imagery or pre-rendered videos, the goal was to craft a lightweight, real-time 3D hero section that engages visitors through tactile feedback and playful physics right inside the browser.
The Design Concept & Vision
Static product photography shows what a product looks like; interactive 3D lets users experience how it feels.
The core visual concept revolves around freshness in motion. A sleek, metallic beverage can serves as the focal point, while surrounding elements—floating 3D strawberries and a cinematic, blurred background—react dynamically to user input to create an inviting sense of depth.
Key Features & Micro-Interactions
Real-time Mouse Tracking: The 3D canvas responds smoothly to cursor coordinates, creating an organic parallax depth across the scene.
Spring Physics & Staggered Motion: Floating fruit assets react to hover events with spring-based bounciness and delay, making the interaction feel tactile and alive.
Cinematic Depth-of-Field: Layered focus guides the viewer's eye directly toward the product label while maintaining soft ambient background volume.
Native WebGL Performance: Optimized geometry and material setups ensure fast load times and smooth 60fps performance on the web.
Tools & Workflow
Spline 3D: 3D modeling, material design, lighting, mouse-tracking event logic, and spring physics configuration.
Hope you enjoyed this concept study! Feel free to leave your feedback or reach out for collaborations. 🍓✨